This is the logo I designed for TravelCam.
The LOGO is made of well-known landmarks of the world, such as Sydney Opera House, the Big Ben, the Colosseum of Rome, the Great Sphinx, and pyramid, as well as coconut palms and animals which are typical symbols somehow related to a pleasant holiday.
I placed those silhouettes in the background and painted them in blue tone in order to highlight the title ‘TravelCam’, so that those characters can stand out against the background. Also, I chose a casual font style to make the logo more interesting. When my future users open up the application, hope them will feel a sense of relaxation and find it entertaining.
The background colour is set to be the same with the app icon to maintain consistency. The logo is centered on the screen, and it is basically all the information an app might need for launch screen since it will only be displayed for about 3 seconds the first time a user opens the app, too much contents may confuse the audience.
iPhone Screen Size Comparison: